Hi, I’m Melissa and I'm a Creative Director, Art Director, and Designer. 

I began my career at a start-up agency which set the tone for working in a fast-paced environment where I can be involved in every step of the process. During this time I developed award-winning campaigns for Fuse Music Network and Svedka Vodka before moving onto BBDO where I worked on Bank of America, Pizza Hut and Milky Way.

As an Associate Creative Director at Ammirati, I lead a team of creatives and designers on various accounts including vitaminwater, as well as pitching and winning the Seagram's Escapes business. After leaving Ammirati, I helped to pitch and win the V8 account at TAXI NY.

To learn more about the interactive and app space, I became a Creative Director at a tech start-up, JumpRamp Games where I lead a team of nine creatives. During my time here I launched new in-app features, branded promotions, and developed a live streaming in-app game show.

Most recently I returned to work with my previous clients at FIFCO to develop and oversee creative with multiple agency partners. I have also collaborated with the Innovation team to launch new beverage brands, as well as update existing brands.

What I enjoy most about advertising is building brands through big ideas and great design.

EXPERIENCE
FIFCO
Creative Director, October 2017 to present
Design and concept new beverage offerings. Oversee and manage agency partners. Create packaging, print, POS and online materials for the various brands of FIFCO.
Accounts: Seagram’s Escapes, Pyramid, Labatt, Big Deal Brewing, Hemptails, Pura Still, Fun Wine

JUMP RAMP GAMES, Lucktastic app
Creative Director, October 2016 to June 2018
Lead a team of designers and creatives developing branding materials, digital and social content, in-app features and new game development for the Lucktastic app.

TAXI NY
Freelance ACD/Art Director, June 2015 to November 2015
Created integrated campaigns and pitch materials.
Accounts: V8, Mio, Reebok, LG

CODE AND THEORY
Freelance ACD/Art Director, March 2015 to May 2015
Lead a team of creatives and designers developing social and digital content.
Accounts: Chandon, Snapple, Dr Pepper, 7UP

AMMIRATI
ACD/Art Director, January 2011 to February 2015
Lead a team of creatives, designers and production artists. Created integrated campaigns including print, online content, television, POS and in-store materials.
Accounts: Coca-Cola (vitaminwater, smartwater), Energy Kitchen, B&G Brands (Melba Toast, Pirate’s Booty), Comedians in Cars Getting Coffee, Cumberland (Sweet n’Low, Sugar In The Raw), Brownie Brittle, Zynga, Capcom

DIGITAS
Senior Art Director, March 2010 to January 2011
Lead a team of creatives in developing integrated campaigns. Launched a new card and created digital acquisition materials.
Accounts: American Express Premier Rewards Gold, Zync cards

GLOVER PARK GROUP
Freelance Senior Art Director, January 2009 to May 2010
Concepted and designed websites, online ads and pitch materials. Created brand identity and logotypes.
Accounts: United Nations, United Health Group, eHealth, World Malaria, General Motors

BBDO NY
Art Director, September 2006 to January 2009
Created integrated advertising campaigns including television, online content and guerilla. Designed special projects and pitch materials.
Accounts: Pizza Hut, Guinness, Ebay, GE, Target, Sony, New Balance, Bank of America, AT&T, MilkyWay, Splenda

FCB
Freelance Art Director, June 2006 to August 2006
Developed brand guidelines for print and direct marketing materials.
Accounts: Verizon DSL, Verizon FiOS

WALRUS
Freelance Art Director, April 2006 to June 2006
Designed and developed advertising campaigns, online content and pitch materials.
Accounts: Grand Marnier, MLB.tv, Radar Magazine, The Economist, Lucky #6 perfume

AMALGAMATED (ERIC SILVER & PARTNERS)
Art Director, June 2003 to March 2006
Created integrated advertising campaigns including television, online content and guerilla. Branded new clients and developed new business presentations.
Accounts: Fuse Music Network, Ben & Jerry’s Ice Cream, Freelancer’s Union, Optimum/Cablevision, New Belgium Brewery, Svedka Vodka, Fox/FX, Court TV, Green Mountain Coffee, Checker’s Drive In

CLIFF FREEMAN & PARTNERS
Intern, November 2002 to April 2003
Designed and assisted in the creative development of advertising campaigns.
Accounts: Ben & Jerry’s Ice Cream, Freelancer’s Union

EDUCATION
Fashion Institute of Technology
BFA in Communication Design, May 2003

AWARDS
vitaminwater - Bronze Effie
Svedka Vodka - Silver Effie
Fuse Music Network - Cannes Silver, Clio Silver, Broadcast Best Gold, Charmax Gold, Telly